To tackle the cons of digital marketing and improve the chances of success, businesses can take the following steps
Develop a clear strategy: Before embarking on any digital marketing efforts, businesses should develop a clear and well-defined strategy that takes into account their target audience, business goals, budget, and the channels to be used.
Conduct thorough target audience research: Understanding the target audience is key to successful digital marketing. By conducting thorough research and analysis, businesses can gain insights into their target audience's needs, preferences, and behavior, and tailor their digital marketing efforts accordingly.
Regularly measure and analyze data: Regular measurement and analysis of data is essential for optimizing digital marketing efforts and improving ROI.