Facebook is the most popular Social Media Channel. Thus, business owners utilize it to drive potential customers. They post ads on Facebook pages and groups. These ads must be effective to convince the target audience. There are some important techniques which can increase the effectiveness of your Facebook Lead Ads. Follow the below-mentioned points to know about them.
Mention a specific cost for transparency
You can drive your target audience by mentioning a specific price range in your ad. For example, in an ad, don’t write “Cars starting from 5 Lakhs”. You should write “Cars between 5-20 lakhs”.
Create a custom audience and drive through innovative funnels
Identify such people who have recently shown interest in your ad contents. Hence, follow the Golden Triangle Rule. See the example mentioned below.
The viewers of 75% of a promotional video should be your potential audience. If you promote that video, this potential audience can see your Facebook Lead Ads.
Custom targeting is the process by which you have to target such people those who have previously engaged/reacted to similar posts. These audiences are quality leads of the past. Hence, you can easily make them your customers to increase your conversion rate.
In the Golden Triangle Rule, you have to learn about Lookalike Audience. Reach the people who have previously shown interest in your brand. Make the audience out of those people and create a lookalike of them. There is a high probability that this audience will purchase your products again.
Utilize higher intent forms
In a higher intent form, you will get options to input various details of yourself. For example, you can input your interest, hobbies, favorite colors, etc. Here, you will find various verification layers. Before submitting a form, the user will be asked to review it. The user can check if the details provided are correct or not. These verified users will show interest on Facebook Lead Ads.
Create essential questions by yourself
Anyone can easily fill up a Facebook Lead Generation Form. Almost all data are fetched from the user’s Facebook account. Thus, you will get a random audience. To avoid this situation, create some questions. Thus, the visitors have to answer those questions to complete the form fill up process. The questions must be created in such a way so that only real enthusiasts can answer them properly. Hence, you will get only your target audience. Your Facebook Lead Ads will be effectively utilized.
Do not ignore traditional methods
Promote your brand and products on offline platforms. You can publish ads or promotional contents on newspapers and magazines. Stick posters and print and distribute leaflets. Do not forget to mention the link of your business account of Facebook. You can drive many people to explore your Facebook Lead Ads.
Ask and collect Contact Details
Many visitors submit the Facebook lead generation forms by fetching the details from their Facebook accounts. But, many contact details can’t be used properly. Many mobile numbers may have stopped their services. Hence, you can’t easily contact many visitors. Thus, create questions in such a manner so that everyone has to input their mobile number manually before submitting a form.
Monitor and evaluate each and every comment
Facebook Lead Ads are liked, shared and commented just like any other Facebook post. Respond to each and every comment and engage the enthusiasts. Promote your brand and products by initiating healthy conversations.
Use short texts only
Questions in a Facebook lead generation form must not be lengthy. Otherwise, your audience will get bored and confused. Similarly, the contents of your Facebook Lead Ads must be short and simple.
Be careful about the number of form fields
A Facebook lead generation form must not have many fields. Otherwise, many people will get bored to fill up the form. On the other hand, a form with a low number of fields will drive the unimportant audience. Hence, depending on the type of business, you have to take a decision about the number of fields. For example, if you are reselling a product, use a minimum number of fields.
Annotated images are useful
The images which are attached with a text are known as annotated images. Many people carefully observe the images, but, are less interested in texts. Make your Facebook Lead Ads more effective with convincing images and eye-catching contents.
Explore this article thoroughly. You will get an idea to improve the quality and effectiveness of your Facebook Lead Ads. Your conversion rate will increase within a short period of time. You can easily implement the above-mentioned techniques. They are simple, but, can help you to achieve your business goals easily.