When performing Digital Marketing activities, you want to reach huge number of internet users. As a business owner, you may think that how they can access your resources easily. Thus, various online platforms regularly bring new updates. Here, we will discuss 20 such updates of June-July 2019 which can increase the effectiveness of Digital Marketing with greater results.
WhatsApp’s Biometric Authentication
Biometric Authentication system will improve the security of your account and device. This feature was implemented for iPhone users in February 2019. You can unlock WhatsApp by using Face Id or Touch Id. WhatsApp authority is working to implement this feature in Android devices also.
WhatsApp’s Business App
WhatsApp Business App will let you show your business more effectively. You can communicate faster with a lot of users. Your small businesses will be benefitted with these digital activities.
Instagram’s Seek Bar to control a video
Instagrams’ Seek Bar will give you more control when playing a video. Like any other video player, you can skip forward to a point in the video. Also, you can rewind any part of the video without restarting the total video.
Instagram will let you create a new name in your account
Now, for a happy digital experience, you can change your username. The old name will be kept on reserve for 14 days. If you don’t like the new name, you can start to use that old name within 14 days.
Instagrams’ new update for videos
Now you can watch videos with your multiple friends. For that, you can invite the Instagram accounts of your friends.
Twitter’s new rule on hate speech
Previously, Twitter used to delete any tweet containing hate speech. But now, Twitter has decided not to delete such tweets which contain hate speeches, if the contents are informative or news-specific.
Twitter’s new labels
If you want to know the details of any potential customer or enthusiast, then your Digital Marketing activity may reach a new level. The feature of Twitter’s Tweet labels will help some streams to show who’s tweeting whom. You will find new labels. These labels help to distinguish different responses.
An improved method to appeal to Twitter
In the Twitter mobile app, you can use a new system to appeal the reported tweets. Thus, you can unlock your account, if it has been locked by the Tweeter previously.
Facebook’s new feature about its posts
On your Facebook wall you can see a question, “why you are seeing this post?” It appears at the bottom of a post displayed on your newsfeed. If you have followed a page or its posts, then on your wall you may see posts of that page. It is a kind of promotional activity offered by Facebook. As a business owner, you need to create a page for this Digital Marketing activity.
Facebook’s new “Press & Hold” option
Facebook’s “Press & Hold” option enables users to react to a post. With this feature, by simply tapping a post you will get a reaction bar. From that bar, you can choose your preferred reaction.
Threaded Quote Reply Feature in Facebook Messenger
With the feature of Threaded Conversation, now you can respond to specific messages. You can take part in multiple discussions in one chat box. You can easily manage a group chat.
Facebook may restore the chat feature in its mobile app
Now, Facebook users may not need to install the Messenger app to avail the chat feature. Facebook may restore the chat feature in its mobile app.
LinkedIn’s update to upload documents
LinkedIn’s new update will allow you to upload any type of document. You can upload a document of any format to your feed or within a post.
LinkedIn offers a photo-tagging feature and sticker store
You can now show your creativity in the digital world. You will now get new image tools and photo-tagging option in LinkedIn. You can use them to drive more audience. Also, you can expect more on-platform engagement.
YouTube’s new Internal Matrix
YouTube will offer two Internal Metrics to measure the performance of a YouTube video. One of the metrics will measure the “quality watch time”. The other one will track the duration of the engagement.
Google’s new Search Menu
Google will start to operate its new Search Menu. It will appear with icons. They can be seen beside the names of the search categories.
Google Ad’s Editor 1.0
It is a desktop tool. Google Ads Editor can be used to manage the looks, layouts and names.
New update in Google Search Console
If your website is connected with an Android app, you can see its performance in Google Search Console.
Google’s new GoogleBot
This GoogleBot can crawl the latest apps and complex contents fully and efficiently.
Bing Ad launches new extensions
These ad extensions highlight calls-to-action.
Thus, we hope you have got an idea that how new updates are useful for the latest Digital Marketing activities.