Social media has become the biggest source of interaction, for individual as well as businesses in today’s world. Social media happens to be one of the largest sources of income for many companies and business owners. Literally, marketing through social media has become a trend now as there are about 3.196 billion social media users as of 2019, with 13% increase in the numbers every year.
But with social media, there also comes the presence of social media management tools. With plethora of tools out there, how do you know which tool suits your needs?
Several artists, singers, musicians, writers, designers, etc., have all laid their foundation of their own brand and work through platforms like Facebook and Instagram, and with the proper usage of social media tools. The three things that a good social media tool must have are publishing and RSS integration, great analytics reporting and social engagement. However, several social media marketers fail in taking their businesses forward through internet due to faulty utilization of it. If you are trying to create an existence of your brand through social media, then you must remember that social media tools and the right usage of them is the key!
Here are five social media tools that you need for social media management!
eClincher happens to be a comprehensive yet extremely simple to use tool. It consists of all the required features that a social media management tool should have including certain unique ones. It has an auto posting with smart queues, social inbox, influencer discovery and custom analytics report.
Buffer is a very well established social media management tool. It consists of several good features such as publishing with queue, engagement, analytics and team features. Buffer can also integrate with Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram.
Sprout Social is quite similar to HootSuite and other social media tools, as it is a combination of some. It consists of monitoring, scheduling, analytics and the whole gamut. Sprout Social has quite a few interesting features when it comes to publishing. It has individual statistics on each post and agency features such as post-approval.
HootSuite has been one of the best social media management tools since 2008, and has been around for the longest period of time. It will provide you with all the applications that you need and also several robust features like content curation, organization, and scheduling and RSS integration.
Sendible is one of the best tools to exist as it was made with agencies in mind. With the basic features in it, it also comes with social engagement and client management support.
Choosing the right social media management tool is important to create a proper existence of your brand or business on the internet. With more than 96% millennials opting for the internet and social media as a source to select brands they like, you should be careful about which social media management tool will be beneficial for you. With the list provided, if you have any specifications of a tool in mind, you will be able to find it!