Digital Media is a kind of media which involves digital devices and internet connectivity to communicate. Thus using this media, you can promote your upcoming events effectively. For this purpose, you can use key digital platforms like Social Media, Email, Website, Apps, Blogs etc.
You need to create accounts in social media channels like Facebook, Twitter, WhatsApp and Instagram among others. Then try to connect with people who can give you suggestions to arrange or promote your event. For example, you can connect with Senior Executives, Event Managers, HR managers and Decoration experts. Build a good relationship with these people and take necessary tips. You can also hire these people if you can afford.
You can also join many social media communities like Facebook or WhatsApp groups. Join such communities which have people of your needs. There you can initiate conversations and can make good relationships with such people.
You can create a page or a group in Facebook, where you can post your events. You can also attach logo, themes, images, videos with your promotional posts.
In your Twitter account, you can make tweets about your events, and you can attach logo, images or videos accordingly.
There are few paid services in Facebook and Twitter. If you avail such services, then your posts and tweets will reach to high amount of audience. For example, you can promote the posts of your Facebook pages and you can promote a total page as well with a certain amount of money for a certain period of time.
In case of WhatsApp, you can create groups with 256 members each, and there you can send messages, images, logos, videos promoting your events.
You need to create an email account. At the same time, you need to collect email IDs of invitees and potential visitors. Send email messages at their email IDs promoting your events; you can also attach images and videos with such messages. Similarly, you can send proposals via email messages to people who are experts in arranging and promoting events.
PPC AND PAID SEO
You can improve the search engine rankings of your website and pages by various paid and unpaid methods. Thus if you publish anything about your event on your website or pages, then it can reach visitors who will click the links of your site and pages in SERPs.
TAKE CARE OF THE CONTENTS
Whenever and wherever you post anything, take care of the content of such posts. The contents should have popular keywords and important hashtags so that people can find them easily after searching in the search box of the platform. Also, your contents should be of high-quality and be eye-catching and convincing. You should also mention in your contents that how the visitors can gain if they visit the event.
Your event should take place during such a time so that many people can visit it easily. Research other local past events of your industry and check their schedules. If you have branches at various states and nations, ask their departmental heads to find out which schedules can drive more audience. After considering these factors, make a time schedule to launch your event.