In the era where Facebook, Instagram, Snapchat, Whatsapp and other forms of social media are the only possible ways of communicating, taking a business forward with the same means is not a distant idea anymore. Franchise marketing is one of the best ways of advertising a company and including social media, as one of the strategies that will only lead to complete success.
Social media helping in franchise marketing
Social media is currently one of the keys to be successful at franchise marketing. Major social media platforms like Facebook, Quora, LinkedIn, Instagram and Snapchat come in the frame, when one has to use any such channel to make their franchise a success from their end. Marketing for franchises come with its own unique challenges. At times, even if a big company starts to gain major profits, local franchise owners of the same company do not gain anything for them.
According to several successful franchise owners, one of the best ways of making more profit through a franchise is to implement the usage of social media in a clever manner. According to some of the experts managing ‘Curious Jane’, an advertising agency that mainly advertises franchises or franchisors have said that social media allows franchise owners to form a creative set up for their businesses. They have also highlighted that the increase in discussions and comments which may be negative or positive, often give an idea of what a franchise owner must work on, to improve their marketing strategies and franchise as a whole.
• Communicating your brand’s vision and ideals in a clear manner:
Social media is one of the most effective ways of putting one’s idea out there and have others to judge it. Social media can be used to let the public know of the actual missions of your franchise.
• Being consistent with your updates:
To make any franchise marketing method successful, consistency is crucial. Apps like Instagram often remind you to post an update, if you post regularly, and notify people following you about your posts as well. Thus, automatically giving you the chance to be consistent with your work.
• Observing your competitors on a regular basis:
In current scenario, people owning successful business has strong social media presence. They update others about their daily activities and ideas. Here, social media again comes to act as a savior and helps anyone trying to succeed with their franchise marketing strategies, by letting them know of what their competitors are up to, provided you follow them!
Franchises always have a parent organization that allots certain guidelines for the franchise to follow. But it is always up to the franchise owner on how well they market it! Implement social media in a smart way to market your franchise and have the right amount of profit flowing in! Working with the right amount of energy and strategy while using social media in the correct way, will always prove to be effective in gaining success for any franchise.