There are a lot of branches in digital marketing. You have to choose one or more branches to realize your career goals. Thus, keep yourself well-informed about various digital marketing tools and techniques. Keep in mind that each digital marketing branch is about set of tools. Hence, various digital marketing courses in Kolkata, India and the world cover lessons on separate sets of tools and systems.
In this article, you can find discussions on different digital marketing courses. All of these courses can create professional careers effectively in Kolkata.
Almost all Digital Marketing Training Institutes offer basic courses. Each of these courses teaches the fundamentals of digital marketing.
Each basic course covers some important lessons. They are –
- Fundamentals of SEO
- Basic knowledge of Social Media
- Fundamentals of Content Management
- Functions of Google AdWords
- Basic techniques of lead generation
The course duration generally does not cross 100 days. The fees of basic digital marketing courses in Kolkata vary from INR 3000 to INR 7000.
Specialization courses or courses for interns
Kolkata has experienced amazing growth within the last few years. Hence, a lot of freshers want to work as interns. For these candidates, there are many digital marketing courses in Kolkata. Each of these courses covers lessons of basic courses and a few other extra lessons.
Each specialization course must cover some important lessons. They are-
- SEO Audit
- Keyword Research
- Web Analytics
- Competitor Analysis
- Social Media Analytics and Optimization
- Handling live projects and case studies
Some institutes also arrange internships for their students in different companies.
The course duration does not exceed 180 days. Course fees of specialized digital marketing courses in Kolkata may vary from INR 8000 to INR 12000.
Advanced digital marketing courses in Kolkata offer industry-oriented lessons. These courses are meant for digital marketing professionals mainly. They cover various chapters on the latest technologies and systems.
Generally, an advanced course covers the following lessons-
- Ecommerce Marketing
- Online digital tools
- Online payment systems
- Marketing automation
- Google AdSense
- Online Reputation Management
The classes are generally arranged at weekends. All candidates can take part in live projects.
The course duration does not exceed 1.5 years. The fees of advanced Digital Marketing Courses in Kolkata are not so much affordable. They may vary from INR 12,000 TO INR 30,000 depending on the quality of laboratories, faculties and study materials.
In previous sections, you have come to know about most common digital marketing courses in Kolkata. Almost all institutes offer crash courses too. Each of these courses covers lessons on any particular tool on digital marketing system. For example, various courses are offered to teach Social Media Marketing and SEO.
The course duration of each of these crash courses does not exceed 180 days generally. Course fees are very much affordable. They may vary from INR 3000 to INR 8000.
In Kolkata, almost all institutes update their course curricula frequently. They keep themselves well-informed about the latest technologies and tools. Thus, digital marketing courses in Kolkata are extremely beneficial for aspiring professionals.