In the marketing sector, writing various contents to drive audience is an age-old process. But, due to the high competition, you need to write stories which must contain necessary information about your products, details of your company’s expertise, deals, offers etc. When such stories drive sales, then the process can be termed as “Story Selling”.
Content Marketing techniques help to create relevant, valuable and concise contents which are perfectly tailored to explain the needs of a targeted audience. Such contents help that audience to understand the real value of your products or services. Content marketing should also increase the value of your audience and brand. But, if these contents can’t drive the targeted audience or can’t motivate them, then these can be termed as useless and boring articles. For that, take initiative to create perfect stories following some important tactics so that the volume of your sales gets increased.
OPTIMIZE THE FIELDS OF ESSENTIAL STAGES
When a customer visits your business online for the first time, he/she passes through some stages, these are –
Exposure- When the person for the first time comes in contact with your business.
Discovery- When that person acknowledges the existence of your business.
Visits-The stage when that person is interested in learning more about your business.
Consideration- The stage when that person decides to avail your service.
Product Pages- He/she will visit there to see your products and their features, offers, discounts etc.
Conversion-Seeing the quality of your products and the way of doing business, that individual will convert himself/herself into a customer of your company.
Customer Service- This is the stage where a user comes in contact with your company through the referral of any of your employee.
Retention- Create those features which will force the new customers to revisit your website.
Your responsibility is to optimize these above-mentioned stages by various ways. These stages are essential to increase your revenue and to spread your brand name among others. To optimize these stages content marketing takes an important role among all.
SHARE KNOWLEDGE & POWERFUL STORIES
Your business has many competitors, and they sell many products which are nearly similar to your products. So, you need to create a feeling of love for your brand among more and more people, so that they consider your business as unique. In the contents, give a glimpse of your core values and make the users understand that in the processes of choosing, selecting and purchasing, you will be always with them with the hands of assistance. You need a great capability to create powerful stories, and such stories should take part in solving problems, creating emotions and inspiring the people. Keep in mind that the stories should be unique in the matters of tones and storytelling styles.
DON’T FOCUS ON SELLING DIRECTLY THE CONTENTS
In your contents, give importance to build good relationships with the visitors, try to solve problems, try to inspire and use important information about your business rather than directly approaching to sell your products. Sales and conversion will come naturally, if your business can show its value and importance in the first place. Your contents should act as a bridge between your brand and the demands of the users. Your contents should be updated regularly with the updates of your product list and features. Your responsibility will be to provide a constant line of updated information so that people can think that your business can meet their demands and can solve their problems.
All of these above-mentioned techniques can be used to drive sales from your stories. Sticking to this guide, you can easily increase your revenue, prosper your brand and keep your business ahead in the highly competitive market.