Digital Marketing is a group of online promotional activities. These activities are performed on different online platforms. Also, to reach the target audience, you need to use various online channels. Some of these channels are websites, Social Media, Email and mobile app.
In India and world over, the number of internet users has increased rapidly in the last few years. Thus, various companies promote their products online. They need to adopt variety of online promotional activities. Many online tools, platforms and systems need to be utilized in this regard. All of these components are essential to implement digital marketing methods.
Follow these below-mentioned pointers to know about some basic digital marketing methods:
Search Engine Optimization or SEO
SEO is a group of activities to rank a website in Search Engines. These activities also improve the ranking position of a website. SEO involves activities like Content Management, Link Building, Web Design optimization, etc. However, each of these activities can also be performed separately for other types of online promotional activities. To make digital marketing successful, you can’t ignore SEO.
Search Engine Marketing or SEM
SEM is a method which is generally applied, if SEO fails to deliver desired outputs. SEM involves online advertisements which are published on Search Engine platforms. PPC or Pay-Per-Click is an online advertisement system provided by Google. You need to take part in a bidding process and have to buy keywords. Use those keywords to create ad contents and publish those ads on Google’s platforms. If any visitor clicks on such an ad, you need to pay an amount to Google. Only highly experienced digital marketing professionals use this SEM method.
Social Media Marketing or SMM
Social Media Platform is the most popular online platform in the 21st century. There are many Social Media Channels like Facebook, Instagram, LinkedIn, WhatsApp and Twitter. Internet users utilize them to communicate and to share thoughts. Therefore, many companies identify target audience on Social Media Platform and reach them. Each of these channels has many free and paid tools for promotional purposes. A digital marketing professional must know the techniques to handle them effectively.
You can’t complete any digital marketing effort without creating contents. You have to create contents for advertisements, blogs, promotional messages, business letters, contracts, etc. In many cases, you need to create only unique contents. Keep in mind that Search Engines detest duplicate contents. A company needs to choose an appropriate Content Management System or CMS. This system can properly handle all content-related issues.
An Email system is a communication channel in the digital world. An Email is a message which is sent using the internet. Thus, promotional Emails can be sent to a lot of Email Ids of potential customers. You can use various Email tools to send a lot of Emails once at a time.
There are many other methods to perform digital marketing activities. But, the above-mentioned methods are core components. These are used by almost all website-bearing companies.