We are already at the end of the seventh month of the year. Five more months and we will start reviewing the good and the bad over the previous 12 months. So, if you’ve slipped a bit as a digital marketer, you can still catch up and do things in the proper manner. Prepare your marketing strategy in such a way that can help enhance your business over the final five months of the year. Use certain free digital marketing tools that could be beneficial for preparing this strategy. Listed below are 10 free SEO tools that you may use for your business. Once you use them, they will put you on a better path and you would be able to enjoy success from the next year.
With Google Analytics, you can understand everything about your target audience and the people visiting your website. These tools help you track data so that you can understand the source of your traffic. You can then adjust your digital marketing strategy according to your requirements. So, just install Google Analytics and the tool would perform everything for you.
Google Page Speed Insights
In the present time, page speed matters a lot in SEO and search engine rankings. Google has clearly mentioned that website speed is important for web search ranking. This digital marketing tool ensures that your website doesn’t remain behind. Just enter your URL and check the results page. Your score should be close to 100. If it’s anything less than that, follow the guidelines under the consider fixing option.
Moz Check My Listing
Do you know whether or not your audience can find you in their search results? If you are not aware of this, you can find it with the help of this tool. It has been specifically designed for this purpose. Using this, you can check your listing on Google, Bing and a number of local search engines. The more close your score is to 100%, the more you’re on the top of search engine results. Using this tool, you can also find whether your page is complete or not. You can locate whether it has duplicate elements in it. Thus, this tool will be immensely beneficial for you so that you can outdo your competitors.
Spyfu is a digital marketing tool that helps you keep an eye on your competitors. With this tool, you can easily track and review your top competitors. Simply visit the tool’s homepage, type in the URL of the website and run search. Just wait a few seconds for the information to be displayed. You’ll find various data such as top keywords, shared keywords, ranking history, inbound links, etc., on the results page. SpyFu lets you find new keywords or keywords used by your competitors that you can use to rank. You can also learn more about a competitor’s link profile that gives you the opportunity to secure the same links.
Google Search Console
This is a digital marketing tool that is free and one of the most powerful ones. This tool will give you a clear idea about the performance of your website. This is essential for any small business. Google Search Console is one of the best and most accurate ways of tracking links to your website. The tool is helpful for ranking high in the search engines. You can get different types of information with Google Search Console. So, try to use this tool at least once a day, to keep yourself up-to-date.
Cyfe is one of the most user-friendly tools that brings together all of your business metrics under one roof. You need not have to log into each application separately in order to track your data. It connects to a number of social networks and applications, such as Facebook, Twitter, Pinterest, Shopify, YouTube, Google Analytics, and many more. So, it’s really a great digital marketing tool.
Google Keyword Planner
If you’re not sure whether you are able to make good keyword decisions, it’s best to use Google Keyword Planner. This free tool is operated by Google. Using this tool, you can get accurate keywords for making your SEO campaign a hit. For example, if you want to get ideas about keywords related to content writing, just type this and click the ‘get ideas’ button. You’ll find there is more than the primary keyword that you searched for. This tool makes sure that you select high traffic, targeted keywords and keyword phrases for your website.
To wrap it up…
Given above are some of the best digital marketing tools for boosting and enhancing your business. The best feature of these tools is that they are absolutely free. You don’t have to spend even a single penny for using them. So, without wasting any more time, simply download and start using these functional tools. Make the most out of the final five months of the year!
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