Marketing is a necessary business strategy for every single business out there. To survive, you have to market your business properly. And, in the age of social media when Generation Y’s creativity is peaking every passing day, a combination of the two seems to be a match made in heaven. Twitter has come up as the perfect medium to impact a startup business.
How to promote on Twitter?
Promoting a startup business on Twitter is an easy job, if done properly.
For starters, you need to determine a target audience to whom your tweets will reach. Play to your followers’ likes and dislikes so as to garner even more attention. Post the kind of content that you think will interest them.
A tried-and-tested method is to create an interesting conversation that will engage audience and, in turn, promote your account more. For example, tweeting about relevant affairs and asking your audience’s opinion always works in favor.
Twitter’s algorithm relies heavily on certain keywords and hashtags that are easy and more common to search for on the website. Hashtags especially are effective in gaining more reach and more followers. Using those keywords and/or hashtags in a tweet helps to attain a bigger reach.
Content matters on Twitter. Entertain your followers by mixing up your content materials with enough creativity to engage them. Alongside your normal tweets, post multimedia contents more often, since they have greater reach. More varied content means a more satisfied audience, which in turn leads to better promotion.
Another important criterion to follow in order to promote business on Twitter is by tweeting more. Most successful startups with big reach tweet 15-20 times a day. Along with that, you need to be very responsive with your audience, too. The more responsive, the more attention you’ll get.
Following important accounts and some of your own followers, too, is a crucial way of promoting your startup and making your presence felt.
Advantages of promoting business on Twitter
Promoting a startup business on Twitter can be a very satisfying job, if done right.
Various brands receive more footfall on their website or gain more attention overall due to proper promotion on Twitter. A better marketing strategy on Twitter is proven to have yielded success, especially, when there’s an opportunity to shop online.
Marketing your startup properly may well lead to a partnership with a bigger brand, which only means one thing – a better future for your startup.
For most growing startup businesses, it’s important to catch the current young generation interested in them. The younger generation makes up a majority of the world population, and hence, being popular among them will guarantee success. And, since they are more interested in social media nowadays, using Twitter smartly is an effective way to stay relevant and garner attention.