SMO or social media optimization was basically introduced or designed in order to drive traffic from social media sites like that of bookmarking sites and social networks. But now, the process is not just limited to that. To know about SMO, you have to be updated because SMO also improves SEO performance now. Effective SMO actually drives traffic from both direct social site referrals and from search engines.
Now it can be said that SMO mirrors SEO. Both are the multistep process and both are used to leverage the machine learning in order to ensure that marketers achieve more with the same budget.
The origin and shift –
To know about SMO, it is important to know about its origin. In the year 2006, social media optimization was first used by Rohit Bhargava in his article the 5 rules of social media optimization. That is how it all began. And now it happens to be one of the vital tools for digital marketing.
- In the very beginning, the main and the only focus were to drive traffic to websites from social sites.
- However, its use and process have changed over the years as social networks have changed. The development has been rapid and also as search engines have looked to social signals to help rank content.
- SMO is very much concerned about the quality of the content. Even the authority of the author and the users’ experience of interacting with the content matter a lot in case of SMO. This is definitely a basic explanation to know about SMO and how it functions these days.
To know about SMO is also improving the SMO –
There can be no progress if no effort is made. Similarly, in case of SMO, the improvement is extremely needed if you want your website to perform well in rankings and garner more traffic.
- Reputation must be built. That is where the progress begins. If you can engage with more number of consumers, that can automatically help in the building of reputation.
- The more you know about SMO, you will also know how important it is to become a notable authority in your field of expertise.
- You have to be social, find and also engage sociable experts in your field. Since SMO involves the core of social media, you should also know your social media platforms in order to maximize the influence.
- The technical aspects must be increased to a great level to increase optimization. That is how the social media optimization can also have positive impact on SEO.
The above discussion constitutes the fundamental elements to know about SMO. The more you know, the more you can understand about its importance. High quality networks are the need of the hour. So on the whole, quality potentially matters more than quantity. It is to be believed that the trend in SMO has developed similar to that of Search Engine Optimization that took over the marketing agenda a few years ago. Now both these aspects are interdependent.