Instagram, with more than 700 million total monthly active users, now claims over 8 million people using business profiles. Now, what does that infer? Brands want their Instagram marketing strategy to engage users, reach targeted demographics and drive real social value. However, success for brands on Instagram takes more than simply publishing attractive images. It is the product of thoughtful strategy, a well-defined brand identity wrapped up in visual creativity and efficient community management. So, to help you in developing an Instagram marketing strategy based on clear goals and measurable results, I have made this comprehensive guide for you:
Determine Your Objectives
First, remember what you want to achieve on Instagram. What should your start-up use Instagram? Depending on the industry of your start-up business, brand and key performance indicators, your Instagram marketing strategy should target several of these objectives.
Develop an Instagram Content Strategy
Content is the foundation of your Instagram presence. Based on your target audience and objectives, devise a plan to deliver eye-catching content to your community consistently. To get started, follow these steps to build and produce highly-effective Instagram content.
Build Content Themes
Review your objectives and determine what aspects of your business to showcase in your Instagram content. Once you have a list of specific content themes, think about possible subjects for your images and videos. Were you aware that Instagram photos with faces generate 38% more likes than those without? Building content themes around what you know works is essential to succeed. Once you have your data, develop content themes around that style of visual.
Determine Content Medium and Ratio
Instagram started as a photo-sharing app, but now users publish everything from videos to graphics to Boomerang videos. If you think videos are more effective, imply it into your content more often.
Establish Clear Team Guidelines: Style, Publishing and Workflow
A consistent voice on social media is the key to building your start-up. Even if one person is responsible for managing your business’s Instagram account, establishing guidelines composition, filters and captions will ensure your Instagram account is part of a unified brand experience. While publishing on Instagram, you have more decisions to make than which filter looks best. From visual composition to location tagging, planning your approach in advance allows you to maximize the potential of each Instagram feature and functionality.
Make Your Captions Catchy
The Instagram captions should always be attractive. While captions are limited to 2,200 characters, it’s still an important part of your post. While some users omit captions, your business should never. Captions are essential to feed to your institution’s story.
Location tagging, or geo-tagging is another way to increase engagement. It entitles new users to discover your content through a specific tagged location. In fact, posts with a location receive 79% higher engagement than posts without them.
With more than 700 million active users, it’s pretty tough to disregard Instagram’s potential benefit in providing an edge to your business. Follow the guidelines of using Instagram that I have shared above and you can surely reap the profit!