Social media marketing has made its place into the digital marketing scenario steadily over a very short period. To put it in simple words, social media marketing blends the best of marketing strategy and the popularity of social media platforms and websites in order to promote a brand. Although in today’s date, e-marketing and digital marketing are still the ruling terms in academia, social media marketing courses Kolkata is matching up steps with increased usage amongst both practitioners and researchers. These days, most social media platforms have in-built data analytics tools for tracking the progress, engagement and success of ad campaigns. This way, addressing a range of stakeholders becomes as easy as ABC for the companies through social media marketing, which includes current and potential customers, journalists, current and potential employees, bloggers, and the general public.
However, a strategic level projects social media marketing as a concoction of management of a marketing campaign, setting the scope (e.g. more active or passive use), governance, and the establishment of a company specific ‘tone’ and ‘culture’. Another bright aspect of social media marketing is how it enables firms to gather feedback via user-generated content – online comments, product reviews to name a few. So, it is also known as “earned media”. Social media marketing courses Kolkata aims to bring the integrated knowledge at your fingertips. As a result, you do not just get hands on knowledge, but they also ensure you a bright career ahead!
Career options as a holder of social media marketing courses Kolkata are many in number. Each of them tags along their own set of benefits and a lavish salary. Let’s have a look at lucrative roles you get to play as a certified expert armed with social marketing courses Kolkata!
Social Media Marketing Specialist
Creating, managing and optimizing Social Media campaigns, applying analytical and creative skills with intellectual curiosity, excellent communication skills for effective communication with the clients to keep them updated about reports, analysis, budgets, and timelines – all of it comes under a specialist’s sleeves. Continuous monitoring, revising and optimizing ad for gaining traffic are another crucial responsibility. Basically as a Social Media Marketing specialist, you need to be comprehensive with prior experience to add to company’s growth.
Social Media Marketing Coordinator
As a coordinator, you have to oversee and manage the marketing and Social Media needs regularly. Structuring Social Media strategies, promoting brands, posting and creating a craze about the company, initiating marketing campaigns to increase clientele. As a Social Media Marketing Coordinator, you also need to manage multiple projects at once, without missing the deadlines.
Paid Marketing Specialist
It is a position where freshers need to curate and execute brand’s marketing strategies. A paid marketing specialist aims to improve overall social media presence of a brand. Ensuring on-time traffic initiation, fixing deviations, enhancing profit, generating reports on regular intervals, setting up analysis reports and creating catchy advertisements and making the most of PPC tools across Social Media platforms are all that you have to ace as you slip in these shoes.
Social Media Marketing Copywriter
As a copywriter, your responsibilities include writing informative as well as creative content for the company, proof reading them. The focus of this role lies in creating a buzz about the brand. So, creating eye catchy ads and phrases to enhance creating awareness about the company is the basic to-do.
Social Media Marketing Associate
From scheduling workshops, meeting and webinars to projecting the company through its marketing on Social Media platforms, as an associate you will have to do it all. Running ad-campaigns, supporting social media strategy, building up and managing company pages and profiles on Social Media and reporting the management also comes under the specified duties.
Bagging social media marketing courses Kolkata, you open in front of you an enormous ocean of opportunities which include and are not limited to the following:
- You get a decent salary against your job role.
- With digital marketing being on a hike, you can find a job in social marketing easier than ever.
- You get to play exciting job roles and do what you love.
- In this stream, work from home opportunities are plentiful.
With the aforementioned benefits and more, opting for social media marketing courses Kolkata is a wise idea. So, without further ado, pick one from the array of courses on offer and give your dream career the much needed jumpstart!