Introducing with the perfect matchmaking platform for Ultra Rich Match by Linking The Uber-Rich To Their Better Halves!
In spite of the Indian matchmaking services ready at a click away, the search of ‘the one’ still seems to be an arduous task. What adds up to this is a high score on wealth quotient! That is exactly what Ultra Rich Match aims to solve.
India’s first matchmaker for millionaires, Ultra Rich Match was founded in 2011 by Saurabh Goswami. This matrimonial platform sets a simple eligibility criterion for its clients. It requires you to be a high net worth Individual (HNI) with a net worth over Rs. 15 crore. A professional bringing home more than Rs. 50 lakh per year is also eligible to enroll.
The thought struck Saurabh Goswami when he was working and living in Ahmedabad, and decided to tie the knot. He went from door to door to the matrimonial agencies and hit up the websites of the like, but nothing seemed to be of much help. That is when he came across the struggles of finding the suitable one. The struggles were worse when someone from the elite business class required the matchmaking service.
Which One Is The One?
A computer engineering graduate with an MBA degree in International Business from Pune’s Symbiosis Institute of International Business, Saurabh Goswami realized that problem that the first or second-generation wealthy Indians had to face while trying to find like-minded significant other half. A lot of them had passed out of eminent schools, bagged fancy degrees, had travelled numerous countries, and experienced exposure to different cultures. For them accepting any one as ‘the one’ most obviously was a joke! Their criteria was not just lavish wealth, but also family background, decent nature and a classy outlook, explains the founder of Ultra Rich Match.
Starting with a market survey of around 125 bungalows located in a posh area of Ahmedabad, Saurabh analyzed the dire need of a dedicated matchmaking approach for the wealthy ones.
He found out how reluctant they were to sign up on matrimonial websites as their privacy and security concerns came into play. Another thing posing problems were the fake profiles. The survey also came up with their requirement for a more streamlined doorstep service to save time.
That is the time when Saurabh (34) identified the gap waiting to be filled. In November 2011, Saurabh, along with Rashmi Rani, his mother, started the journey of Ultra Rich Match. The initial investment was of Rs. 2 lakh. He looks up to his mother’s role in the startup saying she adds to the maturity factor besides being his partner, and manages the counselling of clients.
Match For Millionaires
Saurabh ensures exclusive and personalized match making services for the millionaires. Ultra Rich Match can be accessed through the app, website, and also, offline.
All that a user needs to do is to fill in the details and requirements. The startup’s relationship manager (RM) reverts with a call to the client and extracts important information about their desired match. Later on the app, the manager uploads a comprehensive set of basic prospective matches.
He explains the verification process as a rigorous three reference step that takes into account neighbor reference, business reference, and peer reference. The client’s residence and office is personally verified by the area manager.
The co-founder of Ultra Rich Match, Saurabh Goswami found his future wife, Sonali, through his own platform, too.
The matchmaking startup keeps all contact information secured and hidden on the app or website. On liking a profile, the process is carried forward by the relationship manager. The initial package ranges between Rs. 18,000 and Rs. 1,20,000. Once it works out, an additional 88,000 INR is charged. However, there are a number of packages to choose from, namely Young Achievers, Premium, Royal, and Standard variants.
The Not-so-slow & Steady Growth
The startup is adapting to growth at a commendable pace, with a client base growth recorded as 15-20 percent per year considering the fact that clients after getting married no longer remain a part of their database. In the overwhelming journey of 8 years, Ultra Rich Match has levelled up from 122 clients to over 2,500 clients all across the globe.
Match- Made or Missed?
Saurabh claims Ultra Rich Match to be one of the most popular matrimonial sites for the higher class in Western and Northern India. They are also looking forward to hit 88 matches next year, breaking the record of 46 in the running FY.
As of the future plans, he has bigger plans. He wishes to get hands on an IPO for Ultra Rich Match within 5 years from now. He is keen to upgrade the startup as a one-stop solution for all wedding related events, be it matchmaking, wedding planning to the sweet sum up with a honeymoon package service.