Improving your visibility in search engine results is your main concern currently. Your website is not getting the amount of traffic you expected. So, now you want to get a faster solution to improve your SERP ranking.
In case you are forgetting, SEO is not the only tool out there to help you. Google Ads is faster and easier way to achieve your goal. It’s the newest game for all business people online. To be honest, you get way more benefits from Google ads than from SEO. But, of course, SEO is essential too.
WHAT ARE THE BENEFITS FROM GOOGLE ADS?
Get discovered easily
It is a shortcut to the destination you want to reach. Your main aim is to get noticed by the prospective customers. Google Ads gives you that chance. Your ads come above the natural results in search engines. Hence, you are more likely to get the attention of maximum number of people.
Provides you with a vast reach
Google is the platform where almost 3.5 billion searches are found every day. Imagine the enormity of the audience you get when you advertise on Google. Besides the SER page, you can buy ads for other properties Google has, like YouTube and Gmail and other millions of apps as well as websites which are part of Google Display network.
Don’t pay just for the spotlight you get
With Google Ads, things are simpler than you can ever think. The payment model, in case of Google ads, is PPC i.e. Pay-Per-Click. What does that mean precisely? It means you are paying only when one of your target audiences clicks on the ad, not just for getting the online exposure.
Keep a track of your performance
If you opt for Google ads, you’ll see how easy it is to measure your performance. It tells you how your campaign worked, what in particular has happened with it. You get to see:
- Who clicked your ads
- Number of leads generated
- Amount of traffic you have got on your website
- Exact keywords that generated the most traffic
- Cost spent over each lead
So, you clearly understand which part of the promotion actually worked, and what you need to pick up.
Have total control on your budget
Paid marketing always worries you with the finances. Staying within the limits is the key to maintain your marketing strategies. Fortunately, the benefits from Google ads include the option of setting daily maximum budget. If you are crossing that margin, Google will immediately stop showing the ads for your business. Hence, you never spend more than what you actually plan.
Now, don’t you think it’s a better idea to go for Google ads than simply sticking to the traditional media campaigns? You have enough valid reasons to choose advertising on Google.
The benefits from Google ads are of course not limited to the above-mentioned list. There are plenty more. You must opt for Google ads to explore them.