LinkedIn is a social media channel which was founded on December 28, 2002, and was launched on May 5, 2003. It is mainly used for making posts and sharing messages for business, marketing and recruitment-oriented services. LinkedIn is most popular among professionals who want to make effective relationships with their clients. Hence, it is an important platform for Purchase Managers too in choosing their suppliers from where they can make cost-effective purchases and procurements.
A Purchase Manager can use LinkedIn by various techniques. Here I will discuss such methods.
BUILD RELATIONSHIPS AND ENGAGE WITH CLIENTS
As a purchase manager, try to contact and make new relationships with new sellers. More successful connections will pave the way for more effective purchase operations. Regular interactions will also help to improve your brand image. According to LinkedIn, 50% of their users have said that they want to avail the services from the companies with whom they engage maximum.
USE VARIOUS PAID AND UNPAID TOOLS OF LINKEDIN
There are various services of LinkedIn which need to be availed only by paying some certain amounts of money. One of them is LinkedIn Business Plus. If you purchase this service, then you can contact all types of professionals easily using 15 InMail messages. You can also search new connections quickly. You can see who has viewed your profile in the last 90 days, whereas a free account will only show you the last five viewers. There are also various other paid tools, but when you work as a purchase manager, only LinkedIn Business Plus is enough to fulfill your needs.
USE YOUR TEAMS EFFECTIVELY
You need to ask your team members to use various tools of your LinkedIn business profile effectively so that they can connect with more people and at the same time they should give their full efforts to build pleasant relationships with them. It is evident that your team can connect with more people than the number of people which can be connected by a single user like you. You need to guide your team members about how they can use all features with full potential.
TECHNIQUES OF PUBLISHING UPDATES
According to LinkedIn, you should follow 80/20 rule. It means you should publish four updates which can be beneficial for your followers, and at the same time, publish one update for the purpose of promotion. LinkedIn has found that the companies which publish updates 20 times a month reach at least 60% of their new audience. Thus regular updating is a way to increase engagement.
SOME MORE TECNIQUES AND TOOLS
There are some unique techniques and tools which you can use to effectively manage your purchase activities.
LinkedIn Influencer – LinkedIn Influencer is referred to such a professional who comes to your LinkedIn page by getting an invitation from you and publish important contents.
Content Marketing Score – Content Marketing Score is a kind of analytical result which indicates the impact of your paid, unpaid and organic contents on LinkedIn. It helps you to formulate a perfect strategy by which you can create perfect contents to drive clients and customers to your LinkedIn profile.
SlideShare – SlideShare was acquired by LinkedIn in the year 2012. It is the world’s largest platform to share high-quality professional contents. As a registered user of LinkedIn, you can easily share contents, images, videos, presentations etc. on this SlideShare platform.
Thus the above-mentioned processes, tools and techniques of LinkedIn will help you to connect with new customers and sellers as a purchase manager.
Also, to know about the effective ways of your personal branding Click Here