Don’t we always hear about big brands like Coca-Cola and Burger King having huge marketing campaigns? However, it is also a known fact that not every brand will be able to shell out millions for a 30 seconds long advertisement.
This is where social media becomes the ‘greatest equalizer’ for every marketer out there. After platforms like Facebook, Instagram and Twitter have taken over the internet; you do not need cartload of money to run a successful marketing campaign. All you need is a great social marketing plan which will keep your game plan of having a successful business, at the top.
Social media marketing acts as the biggest time and money saver for anyone owning a business. Can you imagine spending less than 5 hours a week in order to increase your brands’ reputation, traffic and sales with almost little to no cost? Social media marketing is the only solution for gaining such profits. More than 90% of marketers have claimed that usage of social media has generated immense exposure for their business and this just happens to one of few advantages of social media marketing. Using social networks has become a significant part of marketing strategies and the benefits of using social media happens to be so great that not utilizing it equals to missing out on a great opportunity. According to Social Media Examiner, among the 96% of marketers that are using social media for their businesses, 85% aren’t sure about the tools that they must use to implement social media marketing better.
Here are the advantages or benefits of learning social media marketing & implementing it effectively:
Increased Brand Awareness
Social media happens to be one of the most effective digital marketing methods that is used to produce content and increase your business’s existence. To get a proper start, make sure you make a proper profile of your business online. Always get your employees and partners to do the needful, such as ‘like’ or ‘share’ pages regarding your company. By investing time in creating brand awareness, about 93% of social media marketers have been able to gain profit from their businesses.
Creation of more inbound traffic
If you don’t market your business on social media, then your inbound traffic remains limited to your regular customers. Social media happens to be a concoction of different kinds of people, and putting your business profile up on social media will help your business reach a wider audience in short time span.
Search engine optimization plays a big role in taking your business forward on a social media. Positioning keywords in an article about your business will help in taking your business profile’s rank higher on search engines, thus allowing more people to view it.
Improved brand loyalty
The main goal of every business is to have a loyal customer base. The generation of millennials is known to be one of the most loyal customers, who look up brands and choose brands with the means of social media. More than 62% of millennials engage with brands through social media.
Use social media to your own benefit in the right ways like successful clothing brands such as Zaful, Shein and Romwe do. It will only help you gain profit. Make sure you use proper tools on social media, and your marketing strategy will gain momentum!