Personal brand is a kind of image that defines your identity to the people. This brand includes your name, images, activities, behavior, moral value, lifestyles, skills, quality, dress sense, attitude etc. In one word, the personal brand of a person distinguishes him/her from others through his/her characteristics.
Personal branding is the process by which you can show and popularize your brand among more and more people. Personal branding also involves an activity by which you can increase the intensity and effects of your own characteristics, so that people can consider you and your brand more importantly.
Here, we will now discuss the techniques to develop a strong personal brand.
THEMES, IMAGES & IMPRESSIONS
On various online and offline platforms, your chosen themes and images can give an idea to the people that what type of person you are and what you like to do. For example, if you are asked to decorate a room, then people can understand your likes by seeing your decoration, design, wall color, posters and your chosen decoration items. Similarly, your images and videos shared or posted by you on your social media profiles help people to know about your likes and interests. These things help to create an impression of you in the minds of the people.
POINT OF DIFFERENCE OR UNIQUENESS
You need to show a unique quality or a unique feature, so that people can identify it easily among various other common features of you and others. That unique feature will establish you as a unique brand and more and more people can remember about you and your uniqueness. For instance, you can show that if anyone avails your service, then you provide him/her a money back guarantee within the first 45 days of purchasing that service.
AN EXCEPTIONAL STATEMENT
You need to create a unique statement which should give hints of your features and qualities in short, just like a unique phrase. You can use that statement on both online and offline platforms. Due to the uniqueness of that statement, anyone can identify you and your details easily among many.
You should promote your dress sense, speaking style, physical appearance, attitude and all other behavioural aspects more so that people can uniquely identify you and the image of your total attire can occupy a position in their minds. You can apply this same technique for your products or services as well.
WORDS & TONES
Words and tones, written or spoken, should be unique and highly impactful. Even your short speech or short writing should be emotionally compelling, authentic and persuasive. Words and tones should be relevant to the subject on which you are working on to popularize your brand.
Interact with various types of people of the society. To popularize your brand among more and more people, you need to undergo conversation, chat, friendly debates etc, and you have to do these by blending both formal and casual tones. You need to understand the situations and the individuals to use these tones accordingly.
CONTENTS, BLOGS, WEBSITES ETC
You need to create unique contents, blogs and websites so that your brand can be identified easily. Moreover, if all of these are high-quality and useful then your brand will be popularized more easily.
Design a unique logo with unique shape or symbol which can define your brand and its significance exclusively. If your logo incorporates your interest or passion, then it will become more unique and significant.
If you increase your reputation, then that will spread your brand name as well. You should be respectful and helpful to your visitors online and offline. Try to respond to their queries politely and give them recommendations according to their needs. Join various groups on the online platform, enlist yourself in various clubs and communities, take part in events, seminars etc. so that by making good relationships with maximum people you can earn reputation. Taking part in various learning programmes and interacting with like-minded people will also be helpful.
With of all of these above mentioned techniques you can easily build up your strong personal brand. This will help you to build up your career or business and a better sense of self and will help you to deliver more value.