SEO or Search Engine Optimization is a process to rank a website in Search Engines. This process involves a bunch of optimization activities. They may include keyword optimization, backlink optimization and a lot more. In this article, you will know about the scope of SEO. This information will be essential for you to make a career in Digital Marketing.
Find out the appropriate scope of SEO by exploring different types of SEO activities
Due to successful SEO, a website gets better ranking positions in the Search Engines. There are two types of SEO activities which can optimize a website. They are On-Page SEO and Off-Page SEO. These types involve activities like content management, web page optimization and backlink strategy. Each of them generates a scope of SEO and you can get yourself trained in any of these streams to achieve your career goals. Various career opportunities created from SEO can be termed as scopes also.
Some common qualifications & skills required to utilize the scope of SEO
If you want to get employed as a digital marketer in a reputed company, you need at least a graduation degree. Also, you need to get trained in SEO. You can complete a certification course in this regard. Furthermore, you need to gain expertise in handling various online SEO tools as well.
To utilize the scope of SEO to the utmost, you need to gain additional skills also. For example, you must have basic knowledge of photo and video editing. Similarly, you must have good written and verbal communication skill in English.
Some job positions define how professionals can utilize the scope of SEO
When applying for a job, you need to know about the responsibilities of the profile. Choose such a job position which can offer you to explore the scope of SEO. Only then you can reach your career goals effectively.
If you are a fresher or an intern in a digital/internet marketing company, you have to work as an SEO trainee side by side. Here, you have to perform some basic SEO works. For instance, creating meta titles, meta descriptions, doing SEO on-page testing, initiating keyword research, etc.
SEO Executive is the next senior-level position after SEO Trainee. Here, you have to create strategies for On-Page and Off-Page SEO activities. You have to work with content management and Social Media teams.
Similarly, some other job positions are SEO Analyst, SEO Content Marketer, Link Builder, SEO Manager, SEO Analytic Expert, etc. Each of these positions is a gateway to utilize every scope of SEO.
Current scenario of the scope of SEO in India
Each scope of SEO can generate a huge number of career opportunities in India. According to the Times of India, the branches involving SEO and Analytics can create more than 1.2 Lakh jobs within the next 1-2 years. The latest report states that there is a huge demand for professionals those who are extensively trained in SEO and SEM.
Indian economy is growing at a rapid pace. Hence, the number of internet users has crossed 500 million mark. Various companies look to find their target audience from these users. Thus, the demand forSEO professionals have reached its peak.
Hope this article has thrown light on some essential aspects on the scope of SEO and the way it can help to achieve your career goals. You just need to identify those scopes and make the most of them. What is the scope of SEO for you?