The definitive guide of using social media for authors used to engage with more readers in the writing community
Social media now is an important platform for communications and sharing in the digital world. Thus, it’s no surprise that this platform is being used effectively for marketing to reach more and more people. Social media channels like Facebook, Instagram, LinkedIn, WhatsApp, Twitter etc. are pivotal for this purpose.
Just like all other businesses, nowadays, authors also need to promote their books in social media. Here I will discuss how as an author you can promote your book in various social media channels.
CREATE A FACEBOOK COMMUNITY RELEVANT TO THE SUBJECT OF YOUR BOOK
You need to create some communities in various social media channels where you should take part in conversations with interested people. You can create groups on Facebook or WhatsApp, but it will be more beneficial if you use your profile walls to post anything about your book and engage in conversations with respondents. You can also use such communities to post or discuss other matters so that you can show yourself as a unique brand.
CREATE WEBSITE OR BLOG SITE
To develop your own brand image, you need to create your own website or a blog site where you can frequently post your own contents which may include portions of the text contents of your book which is yet to be published from the press. You can share the links of such contents in various social media channels. This initiative will successfully promote your book and your brand.
LAUNCH CAMPAIGN IN TWITTER
Create a Twitter profile and make a series of tweets to inform people about your books. You can also attach images or themes of your books. Follow those who are interested about the subjects of your books. Use proper hashtags when making tweets. That will help people to find your tweets easily by searching. Use catchy quotes of your books in the tweets, and at the same time mention the names and titles of your books frequently. The titles should be eye-catching and attractive. For example, if you use the title “THE GOLD MINE OF DAMASCUS” in your tweets, then people will find such tweets as interesting and they will approach you to know more.
HIRE REPUTED BLOGGERS TO POST POSITIVE REVIEWS
You can ask reputed writers or respected online bloggers to write positive reviews about your books in your posts and advertisements given in various social media channels and your website. You can take the links or screenshots of such reviews and can post them separately or can attach them with your posts in various social media channels. You can take and use the short snippets from the reviews to tweet them.
MAKE VIDEO AND USE YOUTUBE
Make a video to explain about your book so that people can get an idea about its subject. You can also present yourself in your video and can explain. Use important and catchy quotes of your book in that video. You can take help from an expert to make your video presentable with high-quality graphics and designs. Post that video as advertisements in various social media channels, and upload it on YouTube too. You can also use your video link of YouTube for promotional purposes.
FEW OTHER TECHNIQUES
Create a profile in Instagram and post the images or themes of your books and write descriptions using popular hashtags.
Try to respond to each and every review given by the visitors on your website and profiles of social media channels. You need to get them interested in your books. Good luck!