The Doggie App was seeded the day founder Amit Verma hit a pet store five years back with absolutely no intention of spending a penny.
But as cute little cocker spaniel rushed towards him, he couldn’t help but spent a lakh that evening. Since then, Amit is playing a proud pet dad to that cocker spaniel, Spock.
However, it was only when little Spock was diagnosed with a couple of health issues as a result of unethical breeding that Amit tried looking for services online, but all the hours long efforts went in vain. It’s not that there were no services, but they were hard to make sense of.
That marked the beginning. Then Amit started discussing the matter with other pet parents and in 2018 DoggieTheApp stepped into the scenario. The one-stop solution aims to cater to all of a pet parent’s needs.
This Mumbai-based platform also attempts to inform and educate people on pet parenting. This is done through a short testing period called ‘home-boarding’ before they actually get one. Besides, it also connects various pet service providers with pet parents. However, DoggieTheApp aims to serve all pets.
DoggieTheApp houses another effective product, VETolution. Basically, it is a vet clinic management platform or a ‘Practo Ray’ for vets, as the founder refers to it as. From booking appointments at clinics to viewing prescriptions, buying pet food to availing other services, the platform takes care of all.
Though, the journey faced quite some challenges at the first place as the team of DoggieTheApp explains. Amongst those, the biggest challenge has been on-boarding clinics that lack an online presence and infusing in them the habit of digital record keeping via VETolution.
Now, the team has a dedicated sales wing for on-boarding clinics. Starting from Dr. NiharJaykar’s Pawprints Vet Clinic, currently it has taken under its arm a total of 15 clinics in Mumbai
DoggieTheApp proudly serves over 7,000 pets on its platform, with more than 350 paying customers.
They have acquired 60 percent month-on-month growth for the last six months.
When it comes to the competition, DoggieTheApp’s prime competitor right now is VET Buddy and For Love of All Pets, HeadsupforTails, and Dogspot are its competitors from the client end.
Team DoggieTheApp claims that it’s unique because it is beyond a one-app company bridging service providers with dog parents.
Now, they are eyeing to leverage in 7 cities in the coming 2 years!