Now, Content marketing is a benchmark and it will continue to be the so for connecting with your audience in the upcoming years as well. The practice of using valuable, relevant content instead of ads has been one of the key changes in marketing over the last few years. And it has helped to enter into the new era of digital marketing. Why? This is because content connects you with your customers in better ways. It builds the relationship. However, ads don’t do that. I am not aware of you, but an ad has never helped me feel closer to the companies I do business with. The only reaction that comes from me when I see an advertisement is, “oh, this company wants me to buy something from them. And they are interrupting what I am doing right now”.
So, the main point for my advertising friends is that we need to improve the quality of our ads. And with the upcoming new technologies, we will be able to do that. So it is not yet late! But, at the end, it is all about content and it always will be.
What Is Content Marketing Exactly?
If you want to create and distribute valuable, relevant and consistent content to attract a clearly defined audience and also earn profit from it, then you have to focus on your content. To be more precise, you have to deliver information that makes your buyer more intelligent. Content marketing is the art of sharing tips, advice, and other value-added information with our audience. And that too for converting prospects into customers and customers into loyal, lifelong, repeat buyers.
Utilize the power of opt-in permission to deliver content via email, RSS feeds, social media channels, and other methods. Your objective is to become a valued resource for thousands and thousands of people who, in time, will want to buy what you sell. Over a certain period, you’ll build a solid relationship with them and earn their trust. You don’t want to sell to them once and never see them again. You want to make a friend—a friend who enjoys buying from you—for life.
How can you Turn Content marketing into your Favour?
Content marketing is about doing a lot of things correctly- having a blog and establishing a platform. Having a social media presence on Twitter, Facebook, YouTube and other networks. Getting people on your auto-responder list and sending them informative tips regularly regarding important things. In all, you can leave no stone unturned. You have to show up everywhere. Your prospects may be hanging out anywhere. Wherever they go, there you will be as well, with their permission, of course. They won’t be able to miss you. And you won’t miss them. This is the key.
So, there it goes, plain and simple. That is content marketing in a nut-shell. If you start to feel like a publisher with all the required content marketing stuff, you’ll know that you’re doing things right. In today’s business world, every-one is a publisher. So, business veterans out there, just take a look at all the marketing activities you’ve done until now. It feels a lot like publishing, doesn’t it? You have to manufacture all types of content like a magazine or television station for your consuming prospects. Until now, you were just a provider of products and services. Now, you are an expert resource trusted by your customers!
So, how do you create compelling content? This is by focusing on delivering relevant, valuable information that will be noticed by people. When you do this, you’ll be trusted by people. Your credibility and expert status will be enhanced in your particular industry. People will come to you when they are ready to buy. That’s it. Some people will be attracted to your content immediately. Some will only want the free stuff. Others will be just looking. And some will have the big bucks and want to spend it with you. So, it will be an amalgamation of all these types.