Driving traffic is really, really hard. Despite a lot of hard work, many digital marketers end up with almost no traffic in their websites.
However, there is a solution: quality content. Publishing exciting, informative, and compelling content drives thousands of visitors to your site. It works for ecommerce store owners, bloggers, and pretty much any other business you can imagine. Your readers will share great content, and help you reach the furthest corners of the internet. With every new blog or video you share, you’ll capture new leads and send them back to your website. For this, you need to come up with unique and powerful content. So, how would you create your content so that it stands out from the crowd?
Use Google Analytics
Have you been creating content for months with little or no return? Something isn’t working, but you’ve got to highlight the problem.
That’s where Google Analytics comes in very handy. Here, you can drill down into every single blog or piece of content you’ve posted. It will show you which one has got the most traffic, the longest time-on-site, and the lowest bounce rate. Look for patterns in your most popular content. What was the topic of the content? What was the format? Was it a blog, infographic or video? Did it have a strong title? Figure out why that content worked, and do lots more of it! Likewise ditch all the formats and topics that aren’t pulling in traffic. It’s a waste of your time.
Ask Questions on Quora
Blogs and videos exist to answer people’s questions. People are looking to learn about a new topic, or see something more clearly. People read content because they have a problem that requires fixing. Your job is to fix their problems. Answer their questions. Quora is an untapped resource for this.
Interact with your Customers
If you want to drive serious traffic, you have to create quality content that your target audience is looking for. So, who are the best people to ask? That’s right, your existing customers! Use your social media channels to ask your existing readers what sort of content they’d like to see. Try to be specific.
Some of the most unique pieces having quality content draw on personal experiences. Think about something that has challenged you in the last few months, and share your experience. Your readers love to read about real life, whether good or bad. Try to write an honest personal article at least once in a month. It drives traffic instantly because it’s relatable, unique and gives your company a personality.
Look at your Comments
This one is simple. Dive into the comment section underneath your blogs or videos, and look for insightful comments. Look for those who want further explanation. Use that as the basis for your next piece to produce quality content. It shows your readers that you actively engage with them, and you’re interested in their contributions. It also answers a question that hundreds of others are probably asking too.
Post in a Frequent Manner
It is a simple, doable target for any small business. A blog needn’t take longer than a couple of hours to put together. And, it will give you two big chances to drive traffic to your site every week. On alternate days, you can give the content a second push on social media for anyone who missed it. Also, try to post at least one video per month as videos are the most shared form of content.
One of the reasons why content is so good at driving traffic is the search engine benefits. Firstly, Google likes to see lots of regular updates and quality content. Secondly, content helps Google understand more about who you are and what you do. By using highly targeted keywords in your content, you can drive a lot of traffic into your website. Choose the keywords you’re looking to rank for, and make them a huge part of your content. Let’s go back to our burger example. You’ll want to make sure your content contains lots of references to burgers and New York. It’s so simple, but it works.
Thus, by following the above strategies, I am sure that you can drive huge amount of traffic without much trouble. Just remember to focus on the content because quality content is the key to attract audience to your website.