If you are to believe new marketing trends, Instagram has taken the internet world by storm! Nowadays, Instagram stories are quite a rage. That strikes the right chord among the viewers. Thus many use that as an ad medium. Instagram Story Ads are actually very unique and interesting as well, provided they are executed innovatively. This is the perfect way to reach new audiences and showcase your products to a wider audience. But one has to create the right ad for the right product.
How to create instagram story ads –
Creating ads on Instagram stories are not at all a difficult task. Just you have to apply the best content to create that ad. It has to be attractive because tremendous competition lies here as well.
- First you need to go to this link- https://www.facebook.com/ads/manager/creation/creation/?act=190462235&pid=p1
- The next step would be choosing your ad objective. You can convert your targeted users into customers, send them to your website, or generate leads. You can do this only if you want to reach more people.
- Your next step will be naming your ad campaign. At the placement level, you will have to choose Edit placements segment. Then, click on Instagram and further check the box for Stories.
- You have to set up your budget as well along with schedule. This is quite important for instagram story ads.
- Then select the page that will represent your ad. Next, select the ad format. You can now upload the necessary media. Now you can end deciding how you want to track the campaign.
How to make these instagram story ads interesting and attractive –
Just making an instagram story with the least ingredients actually will not help. These are extremely helpful when set-up properly. They essentially assist you in boosting brand awareness, gaining more followers as well as improving your sales.
- Keep your messaging short and crisp. This is the first way to attract viewers. When it comes to Instagram Story Ads, it is extremely vital that your message is short and to the point.
- You should keep yourself open to all kinds of experiments. Then only you can hit the right chord. Creativity can provide the best exposure.
- You should definitely utilize your brand logo. These marketing ads are viewed by those you target, so that means not just your followers. Hence, you should help them be aware of the brand you are promoting.
- Include a strong CTA that will help further. If you really want to be successful on Instagram, you got to keep certain things in mind. You should actually master the art of encouraging your audience to swipe up and take action.
- Last but not the least, please take care of placing the text. As soon as your ad displays, you should immediately direct viewers’ attention away from the sponsored message in the top left corner.
If you are planning to utilize Instagram Story Ads, that is surely a fantastic idea. But many get confused regarding the exact ideas to follow. First and foremost, your content needs to be very high-quality and engaging. Make it personal and build that trust. Your viewers should get clear idea about what is being promoted. The above mentioned tips will give you the best ways to construct your ads and engage with target audience.