Nowadays social media platform has become an important place to market your business. So, you need to promote your products or services in almost all the social channels. Both Facebook and LinkedIn are the most popular social media channels in the digital world.
Here, we will discuss whether advertising on LinkedIn can be an alternative to Facebook advertisements to generate maximum leads.
To go ahead on this, we have to compare Facebook and LinkedIn on the basis of targeting, intelligence, results, costs etc. However, other attributes should be considered as well like the type of business, brand, content and experience to handle these social media channels.
Many people say that you can’t target too many business owners on Facebook, but you can target maximum business owners in LinkedIn. However, this is not the reality. If you have expertise, then you can easily target enough business owners, both on Facebook and LinkedIn.
By using your Email database, you can retarget the people on both Facebook as well as LinkedIn.
One of the biggest advantages of Facebook is that you can target people of B2B demographic information and also the people by their interests. In Facebook, you can check almost all likes and hobbies of any individual. Thus you can make a good relationship with a business owner by making a conversation about his/her interests.
Facebook has around 2.3 Billion active users compared to LinkedIn’s 450+ million active users, and Facebook owns Instagram which has around 800+million active users. Thus, in Facebook, you can connect with more people than LinkedIn.
Recently, Facebook has started to remove all its third party data for advertisers. About 50% of Facebook’s targeting subject’s data used to come from third-party. And this data will soon phase out completely from the Facebook platform.
LinkedIn can store more data of B2B business owners, and unlike Facebook, it does not need to tie-up with any third party to receive such data. Actually, during the registration process, an individual needs to input his/her maximum professional data to get registered, and this approach ensures that LinkedIn can receive all important data without help from any third party.
LinkedIn offers smart features in terms of searching. You can search people of any particular industrial sector easily in LinkedIn.
Thus, we can say that both Facebook and LinkedIn have many positives and negatives in the matters of DATA Storage and Targeting.
In case of searching, LinkedIn is more intelligent than Facebook. But, in the case of showing relevant advertisements, according to your latest searches, Facebook is better than LinkedIn. Therefore, in LinkedIn where you can reach your preferred audience easily, there Facebook helps your preferred audience to see your Facebook ads more easily.
Cost of advertising in LinkedIn is more than the cost of advertising on Facebook. However, the cost of Facebook is rising regularly as more and more people are joining Facebook worldwide.
To sum it up, after seeing the above points, you might consider that Facebook is more advantageous than LinkedIn. But, I will not say so. Both Facebook and LinkedIn have various advantages and disadvantages. You need to be highly expert to generate maximum leads from both of these channels simultaneously. Otherwise, neither Facebook will be helpful nor LinkedIn can be used at its full potential.