At present, social media has become a vital interactive platform of our lives. An effective social media campaign doesn’t just happen immediately. It’s not just adding few mentions and a pinch of evergreen content. Like any other marketing strategy, a compelling and effectual social media requires a strong and clear strategy to increase brand awareness, follower engagement and look into new opportunities and make the most of it. You need to be updated in order to deliver your strategic vision with the latest trends, practices and tools. If you really want to get supersede over others in 2019, you should consider adding the following social media marketing tools to your marketing toolkit:
Creating content for social media is a vital part of social media marketing. Visual content gets much more engagement than plain text. Thus, good visual content would help you take it to the next level. With Biteable, you can easily make engaging, entertaining, and informative short videos to share on social media. Biteable is a boon for those who want to create studio-quality videos without using like film or sound recording equipment.
It began its journey as a scheduling tool for Twitter. Now, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, etc. Buffer helps you fill your social media feed with relevant and exciting content without getting logged into Facebook and Twitter.
Using Buzzsumo you can find content that’s most shared on social media channels. You can enter your own or someone else’s domain and see what’s been shared socially. You can also track competitors and do an analysis based on their content. This is a highly useful social media marketing tool.
Missinglettr helps you automate the process of creating social content by creating a year’s worth of social content for you. It takes care of the creative side of social promotion and the scheduling of posts. Missinglettr has some great features that’ll lighten your load.
MeetEdgar is a social media marketing tool that re-shares your content and optimises social traffic. Further, it features a category-based scheduling tool that allows you to mix different content types. This ensures that your audience never gets bored.
In this busy social media world, Hootsuite handles multiple social media accounts. It brings all the accounts under one login into a single dashboard. Here you can sign up free of cost. This is one of the most popular social media marketing tools around.
Mention is a highly comprehensive social listening tool. Using this tool, you can monitor mentions of your brand, your products, or your competitors in real time. You can even respond to social media comments and mentions from inside the platform. Mention also helps you to find relevant influencers for influencer marketing campaigns and analyze your competitors.
Sumo has a number of useful traffic and social media marketing tools that can improve your marketing strategy. Its most relevant feature for social media is the social share. This feature makes it easy for your visitors to share your content to social media. It also keeps track of the number of shares.
Zapier is a social media marketing tool that encourages automation. It is a great tool for businesses that want to take their automation to new heights.
AdEspresso is a tool that allows real-time analysis of Facebook, Instagram and Google ads. Here, ad creation and optimisation is easy and fast. It has a customizable dashboard which allows you to view the most important metrics in a single place. Using this tool, you can keep your leads, contacts, and audiences synched with your Facebook Ad Account.
Bitly is a link shortener. It takes lengthy URLs and shrinks them into much smaller ones. Short URLs often look good and are simple to remember. It also helps you to capture the list of critical metrics. Who clicked on what, when, and where – Bitly will inform you. It is a powerful social media marketing tool used to track clicks, view site referrals, etc.
For brands of varied stature, Sprout Social acts as a social media management and optimization platform. Through Sprout Social, one can improve engagement of the brand by making it easier to start, join, and monitor social conversations. Also, improve client relationships with speedy response times with Sprout Social. By using this platform, you can connect and engage with customers and fans in no time. At the same time, you can stay updated and keep an eye on your competitors. You even can track internal data, including reply time, the total number of replies, and sentiment.
AddThis is widely popular for their social share buttons. This social bookmarking service can easily be put together in any website with widgets. This tool makes it easier for your readers to share your content to their favourite social media channels. To add to it, it’s a free tool. Using this, you can connect to over 200+ global social networks, like Facebook, Instagram, Pinterest, WhatsApp, etc. As its completely customizable, you can select the type and match the colours to your branding.
It is another tool that’s good for making visual content, with a reasonably simple and intuitive interface. It has a number of available features. Design Wizard is a great social media marketing tool for lazy marketers who want most of the work to already be done.
To draw our discussion to a close, there are a host of social media marketing tools out there, with new launches all the time. The main task lies in finding the tools that support your marketing efforts rightly. Invest your valuable time only in those tools that are worth it. Don’t be afraid to add new tools to your kit. Nevertheless, don’t throw away the established ones just because something fresh and shiny has turned up.