Are you a B2B company? Well, then you definitely need to make use of social networks to understand your potential customers. If this is not the case, then you definitely are failing to target the right people at the right time. As we already know that the use of social networks has been increasing day by day. According to the statistical reports, the present 71% of the internet users are likely to increase by 2021 and reach 3.02 billion. Are you searching for the best B2B social networking channels to expand your business? Here are listed some great social media platforms best suited for the B2B marketers in 2019 to help you drive quick results. Without further talks, let’s get started.
Track What’s Happening: Use Twitter
We already know that content marketing is a must for B2B marketers. According to reports, about 87% of the B2B marketers are said to use Twitter for content marketing. This is supposed to be the best conversation based network and is the best social channel to get noticed. For B2B marketers, engaging with followers is now not a tedious task anymore. Twitter polls are here at your service.
Generate Contents: Build Relationships On Instagram
What you first need to know about is that Instagram is not just for personal use that you have been thinking so long. Business today has been largely using Instagram. According to reports, there are about 800 million active users on Instagram. It is very important for B2B marketers to increase their budget for marketing through Instagram. Creating valuable contents and sharing in Instagram can create a long-term relationship with your innumerable existing followers. This way the B2B marketers can grow businesses easily.
Best Content Marketing Tactic: LinkedIn
Every B2B marketer must make sure that they make content marketing a priority, especially on LinkedIn. According to experts, LinkedIn helps to drive more traffic to the B2B blogs than any other social networking channels. As per the reports, near about 80% of the leads that have been sourced through social networks come from LinkedIn.
A Social Layer: Build Your Presence On Google Plus
Google Plus, even though this is the most engaging platform for B2B marketers, they tend to ignore this. Not just words even the reports say that Google Plus has nearly 400 million active users. This is what helps them to compete with other competitors in the B2B marketing field. It has been found that only about 28% of the B2B marketers are interested in Google plus. Therefore, it is a must for every B2B marketer to start spending more time in this social platform. This is rightly termed as a social layer because contents that are posted on Google Plus immediately get added to the search results. Meaningful engagement is only possible with Google Plus through Google Plus Circle. To all the B2B marketers out there, the search rankings of your business can also improve with proper use of Google Plus.
So, it is to conclude that the above mentioned social network channels are the best suited for B2B marketers. Now it is upon the B2B marketer to learn the benefits they assure you and then decide upon as to how to strategize your business.