SEO requirements are ever-changing matters. It is, hence, a tough task to stay updated all the time. But when you are targeting at more traffic to your website, you have to be well-aware of the new things coming up. However, the essentials of SEO hardly change, though they may include additional parameters. You must have a great knowledge of those fundamental SEO factors for perfectly optimizing websites.
Here you’ll get the list of all the major SEO factors that will keep you ahead of others and will help you compete better.
Take note of the essentials for optimizing websites:
Prioritize mobile version of your website
Why? It’s because most of the e-commerce transactions happen through mobiles these days. Keeping this in mind, Google has introduced the mobile-prioritized index. This chooses the mobile version of the websites to rank rather than the desktop one. So, you must make sure that your website matches the standards set by Google, such as –
- Better appearance
- Swift navigation
- Fast loading
- Easily clickable links
The greater mobile experience your website has, the higher is your rank on search engine results pages.
Page speed has to be superbly fast
You’ll just have to lose the traffic because your webpage lands slow on the devices your audiences carry. Online world works quickly; no one has time for your website taking minutes to emerge on the screen. People even abandon the sites, if it takes more than 5 seconds to open. So keep an eye on the following factors:
- Construction of the website
- Structure of the website
- Mobile friendly optimization
If your website has a good speed, it leads to better user experience and helps in generating new audiences.
Avoid short-form content for the landing pages
Google is extremely against it. Brief content on the home pages of your website fails to provide any information to the users. They look for products and services they need genuinely. If your website appears less informative, possibilities are more that you’ll gradually lose your audiences. Keep these things in mind:
- First page content must have at least 2000 words
- Content must contain comprehensive information
- Topic of the content must have the scope for long-form write-up
- Include original information gathered from extensive research work
- Easy language and well-arranged format is the key to grab attention
Do not forget to avoid repetitions, otherwise the content will seem monotonous and won’t intrigue the visitors.
User experience has to be considered while optimizing website
Quality of your website will determine whether the visitors will explore your products or they’ll leave dissatisfied. To make sure your audience is always contented, remember the following:
- Your site has to load very swiftly on all devices
- Navigation should not be too complicated
- Avoid using deceptive website designing techniques
- Clear the clutters on the webpage to ensure smooth landing
Excellent user experience helps in increasing SERP rankings as well as in gaining reputation.
2019 should be the year for you to implement these essential strategies and attract more traffic to your site. Just focus on what your audiences require, what you have to offer them in order to satisfy their needs and which keywords would best match the visitor’s intent.