Marketing Automation is a system or a bunch of systems automating your marketing initiatives. This automation system is a software or an Artificial Intelligence which is designed to execute your marketing tasks perfectly so that more leads can be generated. Various online marketing tools, SEO tools, social media tools etc. serve the purposes of marketing automation.
HOW TO USE MARKETING AUTOMATION
In your office, you need to install software or a tool on the web so that a perfect network of communication can be established between different employees and the authority. This will help all employees of your company to keep themselves well informed about all the happenings of your business, and your business operation will be faster.
You need to create a website and app for your business. The systems and tools of these platforms will drive more customers to your business.
To generate more leads, you need to take help from various analytical tools to find out the details of the performances of your website and app.
In present times, there are various online communication facilities like email, MMS, online SMS etc. You can avail these facilities to send messages to potential customers to generate leads or to respond to the queries. You can also install some tools in your business website and app so that customers can send messages directly to your email ids, mobile numbers, pager etc.
In the 21st century, social media platform is extremely important for communication. Thus, it is essential that you create your business profiles in various social media channels like Facebook, Instagram, LinkedIn, WhatsApp etc. You need to promote your business using these channels and have to try to reach more and more people effectively. This approach will also create a strong brand image. In your business website and app, install some tools or systems by which you and your visitors can effectively share contents and data to various social media channels. For example, if you publish an article on your website about your latest product, then there must be some buttons on the top or bottom of that article. Each button will allow sharing the article to specific social media channel. If anyone clicks a button, then he/she will get an option to share that article to a social media channel associated with that button.
DOs and DON’Ts
DO – Go for marketing automation only after deciding about your goals and missions. You must formulate a strategy before starting the marketing automation processes.
DO – Your marketing automation processes must be correlated with offline marketing processes, otherwise, you will fail to generate a satisfactory amount of leads.
DO – Create a good relationship with customers by using various online communication channels. Apart from business talks, engage in casual chats as well.
DON’T – Do not send boring, long or repetitive messages. These messages are considered as spams by various online systems.
DON’T – Don’t send irrelevant messages, otherwise, negative brand image will be created.
ON A FINISHING NOTE…
Marketing Automation is not a hard-selling process. This process involves creating a brand image, popularity and a permanent position in the market along with generating maximum leads. To initiate communication, you need to take care of your contents also. The contents should be of high-quality, and should be relevant and effective. A perfect Marketing Automation strategy will make your company highly competitive and a reputed brand in the market.