10 influential ‘women who rock’ the digital world!

10 influential ‘women who rock’ the digital world!

At present, the digital platform is an important stage for communications, advertisements; promotions etc. because the internet has reached almost every corner of the globe and more and more people are availing internet service. Thus, digital marketing has become an important way of marketing to reach greater number of individuals by using various tools and techniques.

And in digital marketing, there are various successful women professionals those who have shown that how this type of marketing can be used perfectly to give the businesses of their companies a unique edge over their competitors.

Lyndsey Albertson

Lyndsey Albertson is the Director of Ad Sales Research of Disney-ABC Television Group since 2015. She has responsibilities of advertising strategies, tracking consumer behaviours and working with various sales departments to formulate strategies according to market positions.  Her team monitors ad effectiveness and create tailor measurement solutions to generate learnings. Lyndsey Albertson is also an active member of the MRC, ARF, IAB, CIMM and Nielsen and comScore’s Client Advisory Boards. She has been placed in the list of Cynopsis Media’s 2018 Top Women in Digital.

Abbie De La Campa

Abbie De La Campa is the Senior Director of Sales of Entertainment and News at CBS Interactive. Previously she was Director of Sales at the same organization. She has responsibilities of formulating various digital marketing strategies, managing various advertisements and promotions in digital Medias and handling accounts to make budgets for various promotions. She worked as TV guide in tvguidemagazine.com from 2006 to 2010. She has been placed in the list of Cynopsis Media’s 2018 Top Women in Digital.

Meredith Carlin

Meredith Carlin is the Executive Producer Original Programming and Content Marketing of ulive.com under Scripps Networks Interactive since September 2014. Her responsibilities include managing programming productions and branded content, handling accounts to make budgets for programs, reviewing and providing creative scripts and notes, handling YouTube channel for promotions etc. Previously she was also Production Manager and Coordinator in Food Network/Cooking channel. She was honoured with Cynopsis Digital Awards in 2014 and 2018.

Sharmistha Chatterjee

Sharmistha Chatterjee is the Director of Social Media and Audience Development of Crown Media Family Networks, a subsidiary firm of Hallmark Cards. Previously she also worked in Variety, Warner Bros, Bandai America and Sony PlayStation. Currently, her professional responsibilities include formulating strategies for Social Media Marketing, Digital Media, Online Advertising, Content and Scripts, Press Releases etc. She has been honoured with Cynopsis Digital Awards in 2018.

Lele Engler

Lele Engler is the VP, Marketing and Social of BBC America. Her responsibilities include formulating strategies to campaign on social media channels, leading a highly efficient team of digital marketers, managing contents and scripts etc. She has been honoured with Cynopsis Digital Awards in 2018.

Melanie English

Melanie English is the Director of Content at truTV. She has 12 years of experience in digital and social media marketing strategies. Her responsibilities also include branding in various digital media platforms, formulating strategies in content management and developing, copywriting, editing, project management etc.  Previously she also worked as Digital Editor in NBCUniversal. She has been honoured with Cynopsis Digital Awards in 2018.

Devon Fox

Devon Fox has joined the PGA TOUR in 2017 as Director of Digital Platform Innovation. Her responsibilities include formulating strategies and adapting new techniques to campaign about PGA tour players and various events, developing and editing contents, project management etc. Previously, she used to work in Nike where she designed and launched an award-winning follow-the-Sun team. She has been honoured with Cynopsis Digital Awards in 2018.

Alexandra Haack

Alexandra Haack is the Director of Mobile Strategy at Horizon Mobile. Her responsibilities include formulating strategies for mobile advertising, mobile marketing, digital media promotions, interactive marketing etc. She has been honoured with Cynopsis Digital Awards in 2018.

Jennifer Halpin

Jennifer Halpinis the Director of Marketing and PR at CI&T. Her responsibilities include formulating strategies to launch and grow various tech brands, campaigning in social media, content management and various trade publications. Apart from these, she worked as a sailor, travel blogger and runner also. She has been honoured with Cynopsis Digital Awards in 2018.

Laura Harrington

Laura Harrington is the Senior Director of Digital Business Operations at Golf Channel. She has joined this organization in 2012. Currently, her responsibilities include formulating strategies to market digital products, handling the team of content developers, campaigning in digital media etc. Previously she used to work in NBC Sports & Olympics as Project Manager and Production Manager. She has been honoured with Cynopsis Digital Awards in 2018.