8 LinkedIn Sales Features You Need for Social Selling

  • 31 Dec, 2018

You’re only as good as you sell yourself to be. Isn’t that a prophecy for every businessmen and women out there? You can’t stay in the playing field for long, if you don’t sell yourself properly. Here, selling yourself isn’t exactly being a sellout, as is the case in the showbiz industry; rather, it’s more the fact people have to promote themselves to gain recognition.

In several job-searching websites, you can create a brand of your own. And, it’s important to promote your brand, so that employers take note and contact you whenever situation arises.

In LinkedIn, people require a few sales features that helps them promote their accounts in the best way possible.

8 LinkedIn sales features to maximize success

Linkedin Sales Feature

Right LinkedIn profile picture

It’s crucial to have a professional outlook to your profile. A pre-requisite for using LinkedIn is to have a clean, smiling photo of yourself, such that people can like you instantly on first look.

Be sure about your clientele

Create your profile based on the kind of clients you expect to attract. Make sure whatever you do; you never lose focus from client’s perspective. Clients want solutions, and you’re supposed to provide them with it. Focus on them, connect with them and make sure they notice.

Upload superlative content

Based on your target market’s necessities, you need to create original, high-value content. To improve your social selling, another surefire method is to curate content, i.e., sharing valuable content created by others that matches your prospects and is an essential part of your marketing strategy.

Join LinkedIn Groups

Get notified whenever potential clients join LinkedIn and/or view your profile. As long as your field of work matches, you’re good to go. Another important way of garnering attention from clients is by joining LinkedIn groups relevant to your profile. These let you connect to several clients and maintain a brilliant working atmosphere.

Connect with friends & acquaintances

Connecting with acquaintances (colleagues, friends, and teachers) is a good way of increasing your connections. The more connections you have, the easier it’ll be for you to enhance your network.

Partner with influential people

Collaborating with others is a great way to expand your network. Collaborate with people who are adept at influencing others. Strengthen your chain to gain attention. It also helps the person to gain credibility.

Stay in touch with probable clients

Build a strong rapport with all your potential clients. Do not sell yourself while messaging them as that might kill the spark.

Show that you care

For your clients, let them know that all you care about is their betterment. This is a proven way of assuring clients that they don’t have a problem; that they are in good hands.

To wrap it up, these might be a bit too much for a beginner’s scopes, but steadily breaking them down shows an easy way to promote your account in the best of interest. Social Selling is the need of the hour, and it’d be foolish not to sell yourself socially when everybody else has.