Actionable tips to grow your startup through Pinterest marketing

Pinterest has got approximately over 200 million users, and as a popular social channel has become one of the most tried and tested ways of running a successful business. For any businesses to be successful in today’s world, having an online presence is a must. More than half of U.S millennials resort to Pinterest as a source of information and ideas with its widespread audience across the globe. Several valuable demographics have also shown that more than 68% of women, between the age group 30-54 are also Pinterest users, and there has been an increase of about 40% in the number of men using it too.

Pinterest as a rising business platform

Even though there are other social media platforms for businesses and ventures, Pinterest is completely different as a platform. Pinterest is used by its users to mainly get motivated about certain things, or discover ideas that they can be implemented in their own lives, thus making it a more productive choice than others.

More than two-thirds of Pinterest users have agreed to discovering new brands that they absolutely love, while using this application.

People using Pinterest tend to follow their favorite brands, and the very useful algorithm of Pinterest always brings in more brands of the same sort to the feeds of the same people, giving other brands with the same sort of business in hand to make a considerable amount of profit.

How a start-up business can use Pinterest to gain profit?

The key to owning a successful business through Pinterest is simple. Turn your Pinterest profile into a business profile. Pinterest provides a different set up and business infused analytics like Pinterest advertising, which is great advantage for anyone managing their start-up with the help of this application.

Several start-ups fill in information they can about themselves, along with every website link that their start-up is related to. Also, several start-up owners link their posts on Pinterest directly with their websites, thus letting users access the direct source from which they can get more information about the post that interests them.

The basics of Pinterest that promote start-up business

Before a start-up business reaches its’ complete glory, there are few Pinterest basics that must be kept in mind and how their utilization matters for any business to start off:

•  Pins- Pins are the images that link to your website and start up page, and must be chosen wisely to attract users.
• Boards- Boards are like an arrangement desk for Pinterest users to sort out the posts they like with titles like; craft ideas, comic books, etc.
• Feed- The feed is like most other social media sites, with posts from pages that the user has followed.

Quite a few start-ups use methods like using an image mildly related to their business to attract more users, who often end up becoming customers. The key to using Pinterest is to be aware of what attracts the users, and to use the appropriate post that will end up forming a path to the main business account, also leading to some faithful customers and a booming success!