Google offers a free tool to webmasters and it is known as Google Search Console. Previously, this tool was known as “webmaster tool”. There are various areas within this tool, and those areas include data to show how a site is performing in a search. Unlike Google Analytics, it does not measure web traffic. It keeps track of the site’s visibility on search pages and how the Google Crawler Bots can be engaged in indexations. The metrics of Google Search Console are Click-Through Rate, Number of Indexed Pages, Number of Dead Links (AKA 404 pages), etc.