How to strategize Google Ads to market your startup?

In various sectors, demands of new types of products are increasing continuously. At the same time, more and more young people are trying to become self-employed. For these purposes, more and more start-up businesses are being established daily. But, you need to market your business at online platforms also. Thus, you need to create a website and you have to perform various SEO activities, so that your website and other details of it can achieve top ranks in SERPs.

Basics of Google Ads

Utilizing Google Ads is a marketing activity. There are some keywords (popular in the digital world) which can be bought from Google and can be used in the ads (paid ads by Google for displaying them in SERPs), such keywords are known as Google Ads. And this service is known as PPC or Pay-Per-Click because you have to pay a certain amount of money to Google, if anyone clicks your ad displayed in SERP.

You need to formulate a Google Ads marketing strategy to optimize your website in maximum.

Research and Learn 

You need to research and learn about various aspects of Google Ads. You have to find out what keywords are popular for your business type in the digital world. You have to learn about different keyword match types, negative keywords, short and long keywords, buying proper keywords according to your budget, process to set-up conversion tracking etc. You need to research well about the PPC platform, so that you can clearly understand that how the Google Ad Auction works.

Explain your business using popular keywords

You need to explain to the people about the products or services your business offers. You need to explain by using the contents which must possess the keywords popular for your business type. At the same time, such keywords must be used in the descriptions of the images and videos.

Keep your initiative small  

As a start-up business is new venture, for a single activity, you should not spend maximum. Thus, start with one or two campaigns, creating 2-4 ads for each. Your ads and keywords should target maximum audience, as you have to ensure that your money is utilized effectively.

Your offers should have educational touch  

Your start-up is a new business and your brand is completely new and less popular. So, to popularize it and to earn the trust of more people, you have to be very tactical. Don’t make any tall claim like “We are number 1” or “Results Guaranteed” etc. Instead, using proper keywords try to explain the services and features you offer.

Try to use such keywords in your ads and website which are used by many people as search terms in Google. By this, in SERP, people can find your website and ads easily at the top.

Upload PDF or word documents about the guide or manual to use the products, and create buttons to download them with the keywords like “Download the e-book” or “Free Guide” etc.

Monitor the activities of your competitors

You can use Google’s Ad preview and diagnostic tool. It helps you to conduct the searches using your purchased keywords, and the search results show your ads and also the ads of your competitors, demographically. It will help you to compare your ads with the ads of your competitors.

You need to monitor the impression share as well. Impression share is the number of impressions your ads have received, and that is divided by the number of impressions which should have received. For more exposure, impression share should be high. And this can be done by changing targeting settings, raising low bids and increasing the quality score of your ads.

Track and Test the performance 

You need to use Google Analytics to track the performance of your website. You have to track the performance of the conversion path to understand the value of your paid search efforts. Seeing the result, you can optimize your ad accordingly.

Emphasize on the content of your ad 

Due to new business, your ads must target people of many categories, but emphasize mainly on your favoured target audience.

Use Social Media

In various social media channels, you can post ads or details, and you can use links of those in your Google Ads. In the posts or details of social media, you can use the keywords which you have applied in your Google ads and website.

With all of these above-mentioned techniques, you can utilize Google Ads in maximum for marketing of your website.